In Japan, as well as in many other parts of the world, a wide variety of manufacturing techniques have been created and handed down from person to person, depending on the local climate and needs. From the 19th to the 20th century, new industries, such as automobiles, were born and developed based on these traditional techniques, and the world became dramatically richer. Nevertheless, as the mechanization and computerization of manufacturing progressed, traditional craftsmanship based on handwork lost its place, and some techniques became difficult to pass on. On the other hand, in the 21st century, with the rapid digitalization of society, the value of craftsmanship, which is difficult to mass produce or copy, is being reevaluated. Yes, the time has come to once again astonish all of Japan and the world with the skills that have been nurtured in each region. However, the future does not lie in the extension of conventional manufacturing. It is necessary to redefine the skills that each of us has refined in the context of the coming age, and to find new values in the form of "WAZA" that can be accepted worldwide. It is also important to build an ecosystem that includes a mechanism for delivering WAZA to those who are looking for it and fostering the next generation. To this end, we at WAZA JAPAN believe in the value of the skills that exist throughout Japan and around the world, and by transforming these skills into WAZA and creating a unique network, we will create the next industry for Japan and the world.

I want to create a beautiful Japan. Moreover, I want to deliver that to the world. Japan has beautiful craftsmen. Could we perhaps make this content stronger without relying on department stores or large corporations, and instead, make things ourselves? Making beautiful items ourselves, and selling them ourselves—can’t we make a system that is a platform for craftsmen? Or a manufacturing system that children of the next generation can admire? Making a beautiful object. Selling a beautiful object. With that money, we could develop beautiful people. I want to do something like this, starting small. To 2032, and to the world. Start making your own brand.