ATELIER MOKUBA
福岡県大川市の家具メーカー、関家具。今後の事業展開を考え、一枚板の工場「アトリエ木馬」を立ち上げた。卸業を主としていたが、小売業に切り替えて、全国展開したい。一枚板のブランドを創りたい。そんな想いから始まったプロジェクト。
まずは、ブランドコンセプト、ブランドロゴ創りから手がけた。
PLANNING
We decided to open a flagship store in Aoyama, Minato-ku, Tokyo, which has a number of popular brand stores. We decided on the brand name of “Atelier MOKUBA-Aoyama Gallery.” We want customers to interact with one-of-a-kind precious wood pieces, as one would at an art gallery. The logo depicts the Pegasus, which is also the character for the main office of Seki Furniture.
DESIGN
人気ブランド店が並ぶ東京都港区青山に、旗艦店の出店を決意。 ブランド名を、「アトリエ木馬青山ギャラリー」に決定。アートギャラリーみたいに、世界に一枚しかない銘木に触れてもらいたい。ロゴマークは、関家具本社のキャラクターでもある、ペガサスを採用。
We decided to open a flagship store in Aoyama, Minato-ku, Tokyo, which has a number of popular brand stores. We decided on the brand name of “Atelier MOKUBA-Aoyama Gallery.” We want customers to interact with one-of-a-kind precious wood pieces, as one would at an art gallery. The logo depicts the Pegasus, which is also the character for the main office of Seki Furniture.
PRODUCTION
無垢の一枚板を日常で使うシーンを想定し、コーディネートした。スチールを取りながら、ムービーも同時に撮影。店頭で商品を映像で流すことに。オリジナルで音楽もプロデュース。
We coordinated the pieces while imaging everyday scenes where pure solid plates would be used. We shoot films at the same time while taking still photographs. We play the films in stores. We also produce original music.
PROJECT DATA
- CLIENT
- 株式会社 関家具
- CONTENTS
- Brand logo
Brand naming
Product design
Interior desig
Brand book
Stationery
Novelty goods
Shoppers
Interior coordination
Still photography
Movie shooting
Music production
- ONLINE STORE
- https://shop.mokuba.co.jp
