Shoubunsu, a long-established vinegar manufacturer for over 300 years in Okawa city, Fukuoka Prefecture. We decided to open a directly managed store in Ginza, Tokyo. We wanted to deliver healthy products to residents of Tokyo. We want to approach health-conscious individuals by bringing fermentation at the front and center. Vinegar has been produced with manufacturing methods that have been inherited for generations. We want to show the positives of our history, but do not want to leave customers with impressions of an old product. We want the youth to also enjoy vinegar. Our target demographic has been selected as women in their early 30s. We have fostered a refreshing worldview while maintaining the storehouse image of our store design.

木工の街として有名な、福岡県大川市。その伝統工芸のひとつに大川組子がある。組子を用いてオリジナルの箱を制作。一枚の厚い板から刳り貫いて組子をはめ込み、豊富な塗装の技術を用いて美しく仕上げた。限定50名様への特別販売。

地元の名産である『あまおう』の素材を生かして、スパークリング
ビネガー、生チョコを開発。12月のクリスマスシーズン、2月のバレンタインを狙っての商品開発。また熊本の南関揚げを使って、オリジ
ナルの稲荷も発売した。